Source directly from trusted suppliers
We buy from brands, manufacturers, wholesalers and distributors across Europe and the US, choosing high-quality products with real demand.
Your partner for global brands.
Citrinecom is a UK-based e-commerce company. We buy directly from brands, manufacturers and wholesalers, and sell their products to customers on Amazon, eBay and TikTok Shop, and to shops and businesses.
- 25+ years
- in e-commerce, import and export
- 15+ years
- in marketing and marketing technology across our team
- 100K+
- happy customers
- B2C and B2B
- online shoppers, plus shops and businesses
- UK based
- with Europe and the US next
What we do
We are the link between good products and the people who buy them. Brands and manufacturers focus on making great products; we focus on getting them in front of the right customers and keeping them selling.
Sell online to consumers
We run our own stores on Amazon, eBay and TikTok Shop, handling listings, pricing, stock and customer service.
Supply shops and businesses
Alongside our online stores, we supply local shops and businesses that buy our products for their own customers.
Position products to sell
Our marketing and technology specialists write strong listings, run advertising and use data to price and promote each product well on every channel.
Working with us as a supplier
We look for long-term partnerships, not one-off orders. If you make or distribute premium-quality products at a competitive cost, we would like to hear from you.
Introduce your range
Tell us about your brand, your products and your trade terms.
We assess the fit
We look at quality, pricing and demand across our channels, and come back to you with a clear answer.
Agree terms and supply
We agree pricing, volumes and delivery that work for both sides.
Launch and grow
We list, market and sell your products, reorder as they sell, and share what we learn from customers.
What we look for
- Premium-quality products from trusted manufacturers
- Competitive trade pricing
- Reliable stock and lead times
- Products that meet UK and EU safety and labelling rules
- Partners who want to grow with us over the long term
Where we sell
We sell to two kinds of customer: shoppers buying online, and shops and businesses buying for resale.
Today
United Kingdom
Amazon, eBay and TikTok Shop, plus our trade customers.
Next
Europe and the United States
We are expanding into new marketplaces abroad, bringing our partners' products with us.
Have a range we should see?
Brands, manufacturers, wholesalers and distributors: tell us about your products and trade terms. Shops and businesses looking to buy from us are welcome too.